On 21 September 2016, the “Crafting the Future: Stories of Craftsmanship and Innovation” show debuted at Milan’s Mudec Museum of Culture. And it was curated by the unforgettable Franca Sozzani, the editor-in-chief of Vogue Italia. The exhibition was an attempt to create a dialogue between technological innovation and craftsmanship, for the purpose of producing a base for modernized Italian excellence, making it even more captivating. In this context, Wearable Italia made its debut. The result of a partnership between an IT Technician, Andrea Tomassini, and a fine-jewelry designer, Roberto Ferlito, this start-up was one of the first to offer such an ambitious project. We are talking about smart jewelry, or rather, jewelry that, in addition to having refined shapes and materials, holds technological characteristics. Andrea and Roberto met in 2016 and decided to transform a purely Italian product into something innovative. How? By giving it a functional soul. This all started with the “wearable device” market.